Transforming public sector decision making.

simplySOLV came to Cooth when the business was just an idea. Born from government officials who had experienced firsthand the pain points of managing state and local budgets, the founders knew there had to be a better way to serve public finance officials. Cooth integrated quickly to build simplySOLV’s brand strategy and messaging framework, establish their visual identity, and launch a digital presence that speaks to the challenges of their audiences. After getting the brand house in order, Cooth built and executed an integrated marketing and thought leadership strategy to secure simplySOLV’s first pilot customers and drive awareness and visibility in North Carolina and beyond.