Refreshing a brand that empowers women to
live life leak free.

Elitone invented a breakthrough wearable treatment that strengthens the pelvic floor and improves bladder health — giving women a discreet, drug-free way to treat incontinence at home. The founding team came to Cooth with a brand that didn’t reflect the seriousness of the problem they solve, and a website with high bounce rates and low conversion. In simple terms? Their story wasn’t landing, and their traffic wasn’t converting. We revamped Elitone’s identity to reflect the empowerment at the core of their mission, then partnered with their co-founders to redesign the UX/UI of their highest-traffic pages for better readability and flow. We paired the refresh with a brand unveiling strategy and campaign to drive the awareness their marketing spend hadn’t delivered. We continue to build out Elitone’s go-to-market with ongoing creative, campaign tactics, and conversion-focused website work.