Making sensor data actionable for operators anywhere.

Certus Core is changing how people and machines interact with data — their product, IBIS™, builds knowledge systems that cut through noise and support AI-powered, chat-like queries for defense, tech, and government audiences. The founding team came to Cooth with a product that was working, but a digital presence that wasn’t. In simple terms? Investors and customers couldn’t easily understand what they were buying. We started with the fundamentals: a brand foundation strong enough to carry technical value in language non-technical readers could actually follow. From there, we built a content strategy and rebuilt Certus Core’s marketing materials — website, pitch decks, and sales assets — to attract the right audiences and make their IBIS™ use cases obvious. We continue to run content, conferences, and webinar strategy as their go-to marketing partner, fueling the awareness and credibility behind their impressive client roser.