At Cooth, clients are the heroes. See their stories.
No Ads, Just Sales: Minnow's Journey Breaking Through: Minnow's First Organic Sale in 30 Days
Seed: Bootstrapping
Disrupting: The residential food delivery experience
Founded: 2017
Minnow faced a conversion issue. The first-of-its-kind smart food pod secures deliveries, eliminates clutter, and keeps track of every delivery and pickup order, all within one sleek product designed to elevate any lobby. Their complimentary software keeps tenants safe with expiration notifications, and allows Minnow customers to monitor usage with MinnowOS. While their website was informative, it failed to provide a frictionless experience for customers looking to purchase a Minnow pod without a demo or frankly, without interacting with a human.
Cooth intervened with a UX and UI overhaul, creating a streamlined path to purchase. We enhanced the design elements across the home and product pages, ensuring a seamless and engaging customer journey, and elevated the copy to ensure the website was succinct, clear, and engaging.
Quantitative Outcomes
Our work implemented a frictionless buying process, driving a purchase order within the first month without any paid support.
Qualitative Outcomes
Before partnering with Cooth, Minnow didn’t have an ecommerce mechanism for interested prospects to purchase a pod without talking to a representative. Our design and integration of this solution combined with the necessary brand updates was completed in under two months and launched to the public.
Focus areas
Code
- Web Design
- Web Copy
- Web Development
“They are brilliant, but also listen to feedback. They do a great job of walking the fine line of suggesting changes and walking through the meaning behind design choices while also listening to feedback we give them and incorporating that feedback into the design.”
Are there any areas for improvement or something Cooth could have done differently?
“No, they are incredible.”
Connect the Unexpected:
From Complexity to Clarity.
Stage: Series A
Disrupting: DefenseTech
Founded: 2021
Certus Core is a veteran-founded software company committed to changing the way people and machines interact with data. Their product, sKG, builds knowledge systems that cut through data noise and support AI powered chat-like queries. While their product was already incredible, their messaging wasn’t clear or ownable, and they needed support telling their story to investors and customers alike.
Cooth stepped in as a true brand and marketing partner, starting with the basics: a brand foundation. Having the bones to support great content was imperative – and so was adjusting their messaging for non-technical readers. Beyond that, we created a content strategy and updated several marketing materials to reflect the new branding, attract the right audiences, and inform potential customers about their sKG use cases. Today, we continue to provide ongoing content creation and event support to add fuel to Certus Core’s marketing efforts and enable their Series A raise.
Quantitative Outcomes
Qualitative Outcomes
They are on the cusp of securing their Series A raise and experiencing an increase in brand awareness as a thought leader in the defense tech space.
Focus areas
Core
- Brand Foundation
CREATIVE
- Visual Identity Update
- Brand Guidelines
CONTINUUM
- Content Strategy
- Content Creation
“Cooth's commitment to their customers was incredible. We always felt as if we were the most important customer. Cooth's team was always responsive and did not disappoint. It has been a truly excellent partnership and experience.”
Transforming
Public Sector Decision Making
Stage: Seed
Disrupting: Financial Services for Government
Founded: 2021
simplySOLV is a financial data analytics startup that serves government entities. Their AI-driven software is the first meaningful update to the manual, traditional reporting solutions that audits require and will drive quicker, more informed decision making. Cooth was brought on at the onset for branding, marketing, and web development, and later for UX, UI & audience research.
Cooth stepped in as a full brand & marketing resource, creating simplySOLV’s logo, brand architecture, messaging, web design & dev, and more. Once they had the structure to begin sales conversations, we helped create pitch decks & presentations to highlight their innovative solution. As they started building out the MVP, we stepped in as a UX & UI partner to ensure the software build-out perfectly matched the brand identity that we crafted together.
Quantitative Outcomes
The baseline brand, messaging and UX work led to funding which allowed the simplySOLV team to expand the team and elevate their MVP.
Qualitative Outcomes
A consistent, cohesive look and feel across simplySOLV’s touchpoints - website, product, content, marketing materials, sales tools. We also launched their first comprehensive website to help prepare for MVP presentations with their target audience.
Focus areas
Core
- Brand Foundation
- Brand Messaging
CREATIVE
- Visual Identity
- Product Design
- UX/UI
CODE
- Web Design
- Web Copy
- Web Development
CONTINUUM
- Sales Enablement
- Content Creation
Enabling
Proactive Healthcare
Stage: Seed
Disrupting: HealthTech
Founded: 2014
C. Light is disrupting the world of preventative brain health. Their ai-driven retinal-tracking solutions (hardware + software) are capable of tracking the smallest of retinal movements with the ability to detect abnormal patterns. They’re on a mission to enable early detection and earlier intervention of diseases like Alzheimer's, Dementia and MS. As traction progressed with FDA clearance of their device, the Retitrack, C. Light was in need of marketing support, a brand revamp, and thought leadership strategy to set them apart from the pack.
Quantitative Outcomes
Our ability to capture C. Light’s incredible progress in the health field in applications and nominations won the attention of judges and event organizers across the U.S., including:
- LG Nova Pitch Competition (Accepted to Pitch)
- Founder won the Pitch – Competition
- Stevie Award Winner
- Gold – Best Female Entrepreneur
- Gold – Most Innovative Company
- Startup Boston
- Two speaking opportunities
We’ve also been able to bolster C. Light’s LinkedIn presence with fresh, new content featuring a wide variety of creative imagery for better engagement and faster follower increases.
Qualitative Outcomes
C. Light is on cusp of securing their Series A raise and experiencing an increase in brand awareness as a thought leader in the healthtech space.
Focus areas
Core
- Pitch Deck Advising
CREATIVE
- Brand Identity (lite)
- Brand Messaging
CONTINUUM
- Marketing & Sales Enablement
- Content Creation
- Thought Leadership
- Awards
- Ongoing Linkedin Content
- Business Development Consulting
Referrals so good your neighbors must have given them.By StreetFair
Stage: Series A
Disrupting: The homeowner service experience
Founded: 2022
Our partnership with Streetfair, a dynamic double-sided marketplace for homeowners and home service providers, was centered on establishing a strong brand foundation and messaging, enhancing marketing and sales enablement, and devising tactical go-to-market strategies. We implemented a comprehensive campaign that included influencer activations, direct mailers (yes, those are still a thing), and social media engagement to effectively reach and engage their target audience.
Qualitative Outcomes
To start, we delivered a rock-solid brand foundation that drove all future messaging and brand activations. To build on that, we provided the team with a 60-day blueprint to test activation concepts. As a part of this, we successfully launched the StreetFair CLT instagram handle to support an overarching influencer campaign where we provided imagery, copy (and laughs) as we used humor to target StreetFair’s target audience.
Focus areas
Core
- Brand Foundation
- Brand Messaging
CREATIVE
- Go-To-Market Planning
- Influencer Activations
- Social Media
- Sales & Marketing Enablement
Bettering the Built Environment
Stage: Series A
Disrupting: Glass. Yes, really.
Founded: 2016
LuxWall is creating next-generation glass solutions that drastically reduce energy consumption and carbon emissions. After raising $33m from leading climate VCs (including Bill Gates with Breakthrough Energy) and securing their first manufacturing plant, they needed to name their revolutionary product and bring it to market.
Qualitative Outcomes
Focus areas
Core
- Naming
Empowering women to live leak free
Stage: Series A
Disrupting: FemTech
Founded: 2015
Elitone is a femtech startup that invented revolutionary incontinence treatments to strengthen the pelvic floor and improve bladder health. Elitone brought Cooth on to support with branding, marketing, and advertising efforts to better connect with their target audience, drive awareness, and increase website conversions.
Quantitative Outcomes
Our work implemented a frictionless buying process, driving a purchase order within the first month without any paid support.
Qualitative Outcomes
Our work began with digging into what Elitone stands for - empowering women to live their best lives. Their existing look and feel wasn't resonating, and we revamped their identity to reflect the value they bring to a pressing problem.
Bounce rates were high and conversion was low. We partnered with Elitone's Co-Founders to redesign the UX and UI of their busiest website pages (Home, Products, and Science) to improve readability and scrolling.
Elitone's marketing efforts weren't driving traffic to the website, despite efforts across multiple channels. Cooth came to the table with a creative brand unveiling strategy, overarching campaign, and tactics to support them.
Focus areas
Core
- Brand Messaging
CREATIVE
- Brand Identity
- Brand Guidelines
CODE
- Web Design
- Web Copy
CONTINUUM
- Marketing & Sales Enablement
- Campaign Ideation
- Ad Design & Copy
“Cooth has been great to work with. Their process is thoughtful and they got to the core of our brand quickly. Their graphic designers are top notch and the best we have worked with.”
Unlock
Your Inner Athlete
Stage: Bootstrapped
Disrupting: The open gym experience
Founded: 2024
It’s not everyday you get to help your friends launch a business in your community. Nick & Allie trusted us with their dream to open a gym that was luxurious, but not pretentious. It was important to them that their brand felt elevated, but also held a strong sense of community (if you know them, you know they can bring any community together with their eyes closed). We helped create messaging, brand identity, and a landing page that converts pre-sale members into life-long Oro advocates.
Quantitative Outcomes
50 Tier-1 pre-sale memberships sold out in week 1
Qualitative Outcomes
The gym had a successful, athlete-packed grand opening in October 2024!
Focus areas
Core
- Brand Messaging
CREATIVE
- Visual Identity
- Brand Guidelines
CODE
- Web Design
- Web Development
What’s your Tiny Triumph?
Stage: Bootstrapped
Disrupting: Engagement platforms for educators
Founded: 2020
There’s nothing better than grabbing coffee with someone at a conference and instantly connecting. When we first met Lana Guernsey at StartUp Grind in SF, we knew that not only was she building something special, but the energy, focus, and positivity she embodies is nothing short of extraordinary. We partnered with Lana to revamp the brand identity of her brainchild, Living Strategy, and bring it to life with a new website, social media, and executive branding efforts.
Qualitative Outcomes
Lana launched her new site as Living Strategy 2.0 in October, 2024 with a new brand identity from start to finish.
Focus areas
Core
- Brand Messaging
CREATIVE
- Visual Identity
- Brand Guidelines
CODE
- Web Design
- Web Development
CONTINUUM
- Social Media
Not your traditional
agency.
Cooth is the only consulting-meets-creative™ firm for startups, scale-ups, and legacy companies. We take a bold, brand-led approach to driving revenue and growth.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
